Ryan Holiday

[...] it illustrates a part of the media system that is hidden from your view: how the news is created and driven by marketers, and that no one does anything to stop it.

Usually, it is a simple hustle. Someone pays me, I manufacture a story for them, and we trade it up the chain—from a tiny blog to Gawker to a website of a local news network to the Huffington Post to the major newspapers to cable news and back again, until the unreal becomes real.